The best places to go shopping in Jersey are truly rewarding experiences, that introduce you to the island’s independent retailers and traditional products. The main town, St Helier, has plenty of irresistible boutiques and department stores, but head out to the smaller villages to discover rustic farm shops, local markets and quirky artists' collectives.

If you’re on the hunt for bargains, you’ll be glad to hear that Jersey prices are lower than the UK mainland, thanks to the 0% tax on most products. Pick up a special memento of your trip with our guide to Jersey’s best shops. 

  • 1

    King Street, St Helier

    St Helier’s flourishing main thoroughfare

    King Street, St Helier
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    King Street is a pedestrianised street of 19th-century buildings, pretty cafes, historic pubs, high-street favourites, and local boutiques. It has the highest concentration of jewellers anywhere on the island – popular options include Pandora, Rivoli, Infiniti, Hettich and Jersey Pearl. It’s also a good choice for fashion thanks to the likes of Clarks, Cath Kidston and Accessorize.

    Have a wander around Maison de Jersey to pick up locally-made fudge, biscuits, sea salt, and Jersey's speciality ‘black butter’. You can stop for a traditional pub lunch at The Peirson, or grab a salad or wrap made with fresh local ingredients at Café Ubé.

    Ubicación: St Helier, Jersey JE2 4WE, UK

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    Foto de Danrok (CC BY-SA 3.0) modificada

  • 2

    St. Aubin

    Explore the island’s offbeat arts scene

    St. Aubin
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    St. Aubin is a historic village on Jersey’s south coast, surrounding a pretty harbour full of bobbing sailboats. Its biggest retail hub is The Harbour Gallery, which sells art and crafts from more than 100 local artists. Shop for paintings, calendars, tea towels, scented soap, kitchenware or jewellery, before stopping for a coffee and cake in its onsite cafe.

    In the centre of the village, Chi-Chi Boutique and Chi-Chi Home sell colourful, beach-friendly clothes and homeware, while Lotti Loves Boutique and No 1 St Aubin are great for quirky and distinctive fashion. An artisan market, Genuine Jersey, takes place in front of the St Brelade Parish Hall once a month, selling local crafts and produce.

    Ubicación: St Aubin, Jersey JE3 8AF, UK

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  • 3

    De Gruchy, St Helier

    Jersey’s hub of luxury fashion and beauty

    De Gruchy, St Helier
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    De Gruchy is a stylish department store housed in an elegant 19th-century building. Browse the exclusive brands available in the fashion department, from Mulberry and Jigsaw to Vivienne Westwood and Aspinal of London. The glittering beauty department has all kinds of indulgent skincare, plus perfumes from brands like Jimmy Choo and Yves Saint Laurent.

    Pop-up stores regularly appear at De Gruchy, featuring products from home-grown brands, one-off deals, and special skincare and pampering services. Take a break for lunch in the Brasserie or grab a cup of tea and a brownie in Infusion Café.

    Ubicación: 50-52 King St, St Helier, Jersey JE4 8NN, Jersey, UK

    Horarios: Monday–Wednesday and Friday–Saturday from 9 am to 6 pm, Thursday from 9 am to 8 pm, Sunday from 10 am to 4 pm

    Teléfono: +44 (0)1534 818701

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  • 4

    Gorey

    Shop for souvenirs and gifts along a scenic waterfront

    Gorey
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    Gorey is a quaint little fishing village of pastel-coloured houses grouped under Mont Orgueil Castle. It's undoubtedly a picturesque place to shop in Jersey. Head to Gorey Pier to discover award-winning ceramic homeware and gifts at Jane James, pick up a Jersey-themed mug or plush Jersey cow at Fountain Court, or look for local souvenirs at Jersey Pearl.

    In the village, you’ll find Dunell’s Gorey with its huge range of wines, craft beers and ciders, as well as bottles of locally-distilled Pink Granite Gin. Gorey Wine Cellar, just north of the village on La Rue d’Aval, stocks more than 500 wines and specialises in fine vintages from France, Italy and South Africa.

    Ubicación: Gorey, Jersey JE3 6EW, UK

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  • 5

    Jersey farm shops

    Take a relaxing stroll around Jersey’s idyllic farms

    Jersey farm shops
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    Fresh new potatoes, rich double cream, handmade cheese – there are plenty of great reasons to visit Jersey’s farm shops. You’ll get the pick of the freshest vegetables just dug out of the fields that morning.

    Visit Jerriaise D’or Goat Farm to try its award-winning aged cheese and visit cute Golden Guernsey goats. Buy fresh, free-range eggs from Potage Farm, homemade sausages and pork pies made from Brooklands Farm’s own pigs, and strawberries and summer fruit at Joe Freire. Jersey Fine Tea produces small-batch teas flavoured by the island’s unique terroir.

  • 6

    Liberty Wharf Shopping Centre, St Helier

    Amble around a converted Victorian building

    Liberty Wharf Shopping Centre, St Helier
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    Liberty Wharf hosts a diverse collection of shops and restaurants on St Helier’s historic marina. The building was used as an abattoir in the 19th century, and has been carefully restored, keeping the old cobbled walkways and red brick walls. A sculptural fountain decorates the central courtyard.

    Shopping combines big brands like Matalan and Marks & Spencer with independent stores like clothing boutique Hapi, jewellers Pearl Poetry, watch trader Sebastian Manti, and baby and child store Little Star. Lunch options include modern Italian dishes at The Rigatoni, gourmet burgers at Meat & Eat, and local seafood at Quayside and Seafish Cafe.

    Ubicación: Albert House, La Route De La Liberation, St Helier, Jersey JE2 3NY, UK

    Horarios: Daily from 6.30 am to 6.30 pm

    Teléfono: +44 (0)1534 780644

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    Foto de Danrok (CC BY-SA 3.0) modificada

  • 7

    Voisins, St Helier

    Department store with many high-end brands

    Voisins, St Helier
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    Voisins is a chic department store in the centre of St Helier. One of the oldest stores in Jersey, it sells an impressive array of men’s and women’s fashion, skincare, fragrance, homeware and luggage. Recognisable brands include Coach, Kate Spade, Carolina Herrera, Rag & Bone, Lulu Guinness and Paul Smith.

    There’s a styling service, a personal shopper, and an app that gives you early access to new deals and special events. Fuel up before shopping with breakfast at Voisins Kitchen. Must-tries include croissant with Jersey butter and Full English with bacon and pork sausage.

    Ubicación: 26-32 King St, St Helier, Jersey JE4 8NF, Jersey, UK

    Horarios: Monday–Saturday from 9.30 am to 6 pm (closed on Sundays)

    Teléfono: +44 (0)1534 837100

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  • 8

    St Brelade

    Gear up for the beach or wander flower-filled fields

    St Brelade
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    St Brelade is a parish in south Jersey that draws crowds to its beautiful sandy bay. The shops have just about everything you need for beachside lounging and all kinds of water sports. Try Madhatter Surf Shop, on La Route des Genets, for surfboards and wetsuits, or head to GonePaddling on Petite Route des Mielles for surfing, kayaking or paddleboarding equipment.

    Around the main crossroad at Red Houses, you’ll find a traditional butcher and deli called The Butcher Block, and a store full of pretty blooms at Oasis Florist. For more flowers, head for Jersey Lavender Farm. It's a great place for soap, essential oils, and perfume made from lavender, as well as lavender-flavoured biscuits and sweets.

    Ubicación: St Brelade, Jersey JE3 8AD, UK

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  • 9

    Central Market, St Helier

    Experience the traditional local way to shop

    Central Market, St Helier
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    Central Market occupies an attractive cast iron building that dates to the 19th century, and centres around a magnificent fountain filled with goldfish. Bunches of blooming flowers, stalls piled with vegetables and fragrant bakeries create a vibrant atmosphere at this beloved shopping destination. Locals come here for fruit and veg, fresh bread, handmade crafts and local wine.

    Poke around Seedee Jons for old records and vinyl, browse antiques at John Cooper, or admire the work of local artisans at Jane James Ceramics and Little Wren. One of the oldest shops in the market is Red Triangle Stores, a combined ironmonger and general store where you’ll find all kinds of intriguing bits and pieces.

    Ubicación: 9-13 Halkett Pl, St Helier, Jersey JE2 4WT, UK

    Horarios: Monday–Wednesday and Friday–Saturday from 7.30 am to 5.30 pm, Thursday from 8 am to 2 pm

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  • 10

    Carrefour Selous

    Discover collectives of local artists, craftspeople and farmers

    Carrefour Selous
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    Carrefour Selous is a quiet Jersey village with a reputation for great arts and crafts. It’s home to The Trading Point, a centre of local artisans selling handmade ceramics, bespoke homeware, fragrances, organic skincare and original art. Visit an evening exhibition and enjoy a drink as you contemplate the artwork.

    Scoop Sustainable Co-operative is also worth a visit for its organic vegetables, cheese, chocolate, tea and spices. Browse around The Hidden Garden to pick up a plant or garden ornament to take home, or Countryhouse Antiques to see a remarkable array of clocks, paintings, mirrors, chandeliers, sculptures, glassware and vintage furniture.

    Ubicación: Carrefour Selous, Jersey JE3 1NH, UK

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Victoria Hughes | Escritor