Shopping in Busan

Busan shopping options are diverse, with dozens of open-air markets, upmarket stores, and duty-free outlets dotting the city. You’ll find one of South Korea’s largest seafood markets, where dozens of (mostly female) vendors selling fresh fish, crab, abalone, and squid. 

Fashion and cosmetics brands occupy Busan shopping streets within areas such as Haeundae District, Seomyeon, and Gwanglalli Beach – there’s a good mix of budget and upscale shops so you’ll won’t fall short of shopping options during your holiday.